Dear Jeans 


Role: Art Direction
Agency:  Mother New York
CD: Michael Scanlon
Copywriter: Maud Deitch

Target Dear Jeans

Role: Art Direction
Agency:  Mother New York
CD: Michael Scanlon
CW: Maud Deitch

For Target's fall denim campaign, we brought together five influencers to explore the complicated relationship that women have with jeans. No matter your shape or size, finding the right pair can be challenging.

We asked model Barbie Ferreira, beauty influencer Dolce Candy, poet Alex Elle, and DJ Brittany Sky, to talk about how they learned to ditch denim drama and love their jeans by writing a letter to them. We also captured assets for Pinterest and social that gave women a closer look into all the fits, rises, and washes of Target denim. 

For Target's fall denim campaign, we brought together five influencers to explore the complicated relationship that women have with jeans. No matter your shape or size, finding the right pair can be challenging.

We asked model Barbie Ferreira, beauty influencer Dolce Candy, poet Alex Elle, and DJ Brittany Sky, to talk about how they learned to ditch denim drama and love their jeans by writing a letter to them. We also captured assets for Pinterest and social that gave women a closer look into all the fits, rises, and washes of Target denim. 

For Target's fall denim campaign, we brought together five influencers to explore the complicated relationship that women have with jeans. No matter your shape or size, finding the right pair can be challenging.

We asked model Barbie Ferreira, beauty influencer Dolce Candy, poet Alex Elle, and DJ Brittany Sky, to talk about how they learned to ditch denim drama and love their jeans by writing a letter to them. We also captured assets for Pinterest and social that gave women a closer look into all the fits, rises, and washes of Target denim. 

For Target's fall denim campaign, we brought together five influencers to explore the complicated relationship that women have with jeans. No matter your shape or size, finding the right pair can be challenging.

We asked model Barbie Ferreira, beauty influencer Dolce Candy, poet Alex Elle, and DJ Brittany Sky, to talk about how they learned to ditch denim drama and love their jeans by writing a letter to them. We also captured assets for Pinterest and social that gave women a closer look into all the fits, rises, and washes of Target denim. 

For Target's fall denim campaign, we brought together five influencers to explore the complicated relationship that women have with jeans. No matter your shape or size, finding the right pair can be challenging.

We asked model Barbie Ferreira, beauty influencer Dolce Candy, poet Alex Elle, and DJ Brittany Sky, to talk about how they learned to ditch denim drama and love their jeans by writing a letter to them. We also captured assets for Pinterest and social that gave women a closer look into all the fits, rises, and washes of Target denim. 

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