essie x ellie

Role: Creative Direction
Agency: Ogilvy
Photographer: Neil Favilla
ECD: Cha Spruce
ACD team: Charity Lombardo / Alex Kaufman
Designer: Christina Hillman 
Content Creator: Andie Kent

essie x ellie

Role: Creative Direction
Agency: Ogilvy
Photographer: Neil Favilla
ECD: Cha Spruce
ACD team: Charity Lombardo / Alex Kaufman
Designer: Christina Hillman 
Content Creator: Andie Kent

essie x ellie

Role: Creative Direction
Agency: Ogilvy
Photographer: Neil Favilla
ECD: Cha Spruce
ACD team: Charity Lombardo / Alex Kaufman
Designer: Christina Hillman 
Content Creator: Andie Kent

essie x ellie

Role: Creative Direction
Agency: Ogilvy
Photographer: Neil Favilla
ECD: Cha Spruce
ACD team: Charity Lombardo / Alex Kaufman
Designer: Christina Hillman 
Content Creator: Andie Kent

essie x ellie

Role: Creative Direction
Agency: Ogilvy
Photographer: Neil Favilla
ECD: Cha Spruce
ACD team: Charity Lombardo / Alex Kaufman
Designer: Christina Hillman 
Content Creator: Andie Kent

essie launched a new gel that lasts longer than any other polish. Instead of partnering with a beauty influencer you’ve seen before, we gave the WNBA’s hardest-working mascot, Ellie the Elephant of the New York Liberty, her first-ever manicure.

And it wasn’t just about partnering with a mascot.  It was about placing essie at the heart of a larger conversation: the rise of women's sports and the intersection of sports and beauty. So we made essie the first-ever nail polish partner of the 2024 WNBA Champion New York Liberty.

Awards....
Global Influencer Marketing Awards
Best Influencer Marketing Campaign - bronze
Most Effective Collaboration - silver

essie launched a new gel that lasts longer than any other polish. Instead of partnering with a beauty influencer you’ve seen before, we gave the WNBA’s hardest-working mascot, Ellie the Elephant of the New York Liberty, her first-ever manicure.

And it wasn’t just about partnering with a mascot.  It was about placing essie at the heart of a larger conversation: the rise of women's sports and the intersection of sports and beauty. So we made essie the first-ever nail polish partner of the 2024 WNBA Champion New York Liberty.

Awards....
Global Influencer Marketing Awards
Best Influencer Marketing Campaign - bronze
Most Effective Collaboration - silver

essie launched a new gel that lasts longer than any other polish. Instead of partnering with a beauty influencer you’ve seen before, we gave the WNBA’s hardest-working mascot, Ellie the Elephant of the New York Liberty, her first-ever manicure.

And it wasn’t just about partnering with a mascot.  It was about placing essie at the heart of a larger conversation: the rise of women's sports and the intersection of sports and beauty. So we made essie the first-ever nail polish partner of the 2024 WNBA Champion New York Liberty.

Awards....
Global Influencer Marketing Awards
Best Influencer Marketing Campaign - bronze
Most Effective Collaboration - silver

essie launched a new gel that lasts longer than any other polish. Instead of partnering with a beauty influencer you’ve seen before, we gave the WNBA’s hardest-working mascot, Ellie the Elephant of the New York Liberty, her first-ever manicure.

And it wasn’t just about partnering with a mascot.  It was about placing essie at the heart of a larger conversation: the rise of women's sports and the intersection of sports and beauty. So we made essie the first-ever nail polish partner of the 2024 WNBA Champion New York Liberty.

Awards....
Global Influencer Marketing Awards
Best Influencer Marketing Campaign - bronze
Most Effective Collaboration - silver

essie launched a new gel that lasts longer than any other polish. Instead of partnering with a beauty influencer you’ve seen before, we gave the WNBA’s hardest-working mascot, Ellie the Elephant of the New York Liberty, her first-ever manicure.

And it wasn’t just about partnering with a mascot.  It was about placing essie at the heart of a larger conversation: the rise of women's sports and the intersection of sports and beauty. So we made essie the first-ever nail polish partner of the 2024 WNBA Champion New York Liberty.

Awards....
Global Influencer Marketing Awards
Best Influencer Marketing Campaign - bronze
Most Effective Collaboration - silver