essie x ellie

essie launched a new gel that lasts longer than any other polish. Instead of partnering with a beauty influencer you’ve seen before, we gave the WNBA’s hardest-working mascot, Ellie the Elephant of the New York Liberty, her first-ever manicure.

Awards: Effie Gold Winner, Global Influencer Marketing Awards, PRWeek Award Winner
Press: The Cut, Marie Claire, Vogue Beauty, Glossy, PR News, Women's Health 

Credits 
Agency: Ogilvy
Photographer: Neil Favilla
ECD: Cha Spruce
ACD team: Charity Lombardo / Alex Kaufman
Designer: Christina Hillman 
Content Creator: Andie Kent

Jen Donatelli Richardson ©2026