In the revolution of body inclusivity, Venus was falling behind. They were trying to market themselves to every woman by just showing different versions of the same blonde, tall, skinny model. 

So from this campaign on, there was a new way to make Venus ads. We made sure women were represented in a way that felt genuine, and our first time trans-women was the truest proof of our approach.

We not only changed the surface appearance of the brand (logo, art direction, casting, no-retouching rules), but also the narrative the characters in our TVC were given. They weren't just frolicking on the beach in a white robe, but doing something for their community, or running a business. After this DNA brand evolution we landed at:

My skin. My way.

In the revolution of body inclusivity, Venus was falling behind. They were trying to market themselves to every woman by just showing different versions of the same blonde, tall, skinny model. 

So from this campaign on, there was a new way to make Venus ads. We made sure women were represented in a way that felt genuine, and our first time trans-women was the truest proof of our approach.

We not only changed the surface appearance of the brand (logo, art direction, casting, no-retouching rules), but also the narrative the characters in our TVC were given. They weren't just frolicking on the beach in a white robe, but doing something for their community, or running a business. After this DNA brand evolution we landed at:

My skin. My way.

In the revolution of body inclusivity, Venus was falling behind, trying to market themselves to every woman by just showing different versions of the same blonde, tall and skinny model. 

Well, we disagreed with them. So we changed it. From this campaign on, there was a new way to make Venus ads. We made sure women were represented in a way that felt genuine, and our first time trans-women was the truest proof of our approach.

We wanted to not only change the surface appearance of the brand (logo, art direction, casting, no-retouching rules), but also the narrative the characters in our TVC were given. They weren't just frolicking on the beach in a white robe, but doing something for their community, or running a business. After this DNA brand evolution we landed at:

My skin. My way.

In the revolution of body inclusivity, Venus was falling behind. They were trying to market themselves to every woman by just showing different versions of the same blonde, tall, skinny model. 

So from this campaign on, there was a new way to make Venus ads. We made sure women were represented in a way that felt genuine, and our first time trans-women was the truest proof of our approach.

We not only changed the surface appearance of the brand (logo, art direction, casting, no-retouching rules), but also the narrative the characters in our TVC were given. They weren't just frolicking on the beach in a white robe, but doing something for their community, or running a business. After this DNA brand evolution we landed at:

My skin. My way.

In the revolution of body inclusivity, Venus was falling behind. They were trying to market themselves to every woman by just showing different versions of the same blonde, tall, skinny model. 

So from this campaign on, there was a new way to make Venus ads. We made sure women were represented in a way that felt genuine, and our first time trans-women was the truest proof of our approach.

We not only changed the surface appearance of the brand (logo, art direction, casting, no-retouching rules), but also the narrative the characters in our TVC were given. They weren't just frolicking on the beach in a white robe, but doing something for their community, or running a business. After this DNA brand evolution we landed at:

My skin. My way.