Back to School



Role: Creative Direction
Agency: YARD
Director: Cole Webley
ECD: Ulrika Karlberg
CW: Luke Flynn
AD: Claire Longfield 

Back to School

Role: Creative Direction
Agency:  YARD
Director: Cole Webley
ECD: Ulrika Karlberg
CW: Luke Flynn
AD: Claire Longfield

Back to school hits a little differently this year. Whether you’ve got kids at home learning remotely, or they’re already back in the classroom, or you’re not a parent but eager to have children back at their desks where they belong, back to school this year feels like it’s for everyone, not just the students.

This film reminds parents that no matter how they might struggle or worry about the return to class, the kids have got this thing in the bag. Children have been more resilient and better equipped than we could have imagined to adapt to life during the pandemic, and returning to school will be no different. 

Back to school hits a little differently this year. Whether you’ve got kids at home learning remotely, or they’re already back in the classroom, or you’re not a parent but eager to have children back at their desks where they belong, back to school this year feels like it’s for everyone, not just the students.

This film reminds parents that no matter how they might struggle or worry about the return to class, the kids have got this thing in the bag. Children have been more resilient and better equipped than we could have imagined to adapt to life during the pandemic, and returning to school will be no different. 

Back to school hits a little differently this year. Whether you’ve got kids at home learning remotely, or they’re already back in the classroom, or you’re not a parent but eager to have children back at their desks where they belong, back to school this year feels like it’s for everyone, not just the students.

This film reminds parents that no matter how they might struggle or worry about the return to class, the kids have got this thing in the bag. Children have been more resilient and better equipped than we could have imagined to adapt to life during the pandemic, and returning to school will be no different. 

Back to school hits a little differently this year. Whether you’ve got kids at home learning remotely, or they’re already back in the classroom, or you’re not a parent but eager to have children back at their desks where they belong, back to school this year feels like it’s for everyone, not just the students.

This film reminds parents that no matter how they might struggle or worry about the return to class, the kids have got this thing in the bag. Children have been more resilient and better equipped than we could have imagined to adapt to life during the pandemic, and returning to school will be no different. 

Back to school hits a little differently this year. Whether you’ve got kids at home learning remotely, or they’re already back in the classroom, or you’re not a parent but eager to have children back at their desks where they belong, back to school this year feels like it’s for everyone, not just the students.

This film reminds parents that no matter how they might struggle or worry about the return to class, the kids have got this thing in the bag. Children have been more resilient and better equipped than we could have imagined to adapt to life during the pandemic, and returning to school will be no different. 

Jen Donatelli Richardson ©2023