L. for Every V.

Role: Art Direction, Creative Direction
Director: Carissa Gallo
Agency: Yard
GCD: Ulrika Karlberg
CW: Valentina Sulbaran
Designer/AD: Nicole Du Toit  

L. for Every V.

Role: Art Direction, Creative Direction
Director: Carissa Gallo
Agency: Yard
GCD: Ulrika Karlberg
CW: Valentina Sulbaran
Designer/AD: Nicole Du Toit  

L. for Every V.

Role: Art Direction, Creative Direction
Director: Carissa Gallo
Agency: Yard
GCD: Ulrika Karlberg
CW: Valentina Sulbaran
Designer/AD: Nicole Du Toit  

"L. For Every V." is the brand platform we created to lean into L.’s core equity, inclusion, and access, speaking to the brand’s belief in better period care for everyone and best-in-class solidarity model. 

The beauty in our L. for Every V. campaign comes from its transparency and undeniable craft. The L. is for Love campaign was shot remotely, following social distancing guidelines and keeping everyone safe while creating amazing work. Our talent captured themselves in their own environments, wore their own garments, and expressed their unique personalities shot after shot. We have created a campaign that breathes solidarity, togetherness, and honesty in every way possible #LforEveryV.

"L. For Every V." is the brand platform we created to lean into L.’s core equity, inclusion, and access, speaking to the brand’s belief in better period care for everyone and best-in-class solidarity model. 

The beauty in our L. for Every V. campaign comes from its transparency and undeniable craft. The L. is for Love campaign was shot remotely, following social distancing guidelines and keeping everyone safe while creating amazing work. Our talent captured themselves in their own environments, wore their own garments, and expressed their unique personalities shot after shot. We have created a campaign that breathes solidarity, togetherness, and honesty in every way possible #LforEveryV.

"L. For Every V." is the brand platform we created to lean into L.’s core equity, inclusion, and access, speaking to the brand’s belief in better period care for everyone and best-in-class solidarity model. 

The beauty in our L. for Every V. campaign comes from its transparency and undeniable craft. The L. is for Love campaign was shot remotely, following social distancing guidelines and keeping everyone safe while creating amazing work. Our talent captured themselves in their own environments, wore their own garments, and expressed their unique personalities shot after shot. We have created a campaign that breathes solidarity, togetherness, and honesty in every way possible #LforEveryV. 

"L. For Every V." is the brand platform we created to lean into L.’s core equity, inclusion, and access, speaking to the brand’s belief in better period care for everyone and best-in-class solidarity model. 

The beauty in our L. for Every V. campaign comes from its transparency and undeniable craft. The L. is for Love campaign was shot remotely, following social distancing guidelines and keeping everyone safe while creating amazing work. Our talent captured themselves in their own environments, wore their own garments, and expressed their unique personalities shot after shot. We have created a campaign that breathes solidarity, togetherness, and honesty in every way possible #LforEveryV. 

"L. For Every V." is the brand platform we created to lean into L.’s core equity, inclusion, and access, speaking to the brand’s belief in better period care for everyone and best-in-class solidarity model. 

The beauty in our L. for Every V. campaign comes from its transparency and undeniable craft. The L. is for Love campaign was shot remotely, following social distancing guidelines and keeping everyone safe while creating amazing work. Our talent captured themselves in their own environments, wore their own garments, and expressed their unique personalities shot after shot. We have created a campaign that breathes solidarity, togetherness, and honesty in every way possible #LforEveryV. 

We asked our cast what L. means to them beyond period care. 

Jen Donatelli Richardson ©2023