Keds Ladies First
Role: Art Direction
Photographer: Jason Nocito
Agency: KBS+
GCD: Michelle Kunken
CD: Angela Denise, Debra Maltzman
CW: Aaron Rodriquez
Keds Ladies First
Role: Art Direction
Photographer: Jason Nocito
Agency: KBS+
GCD: Michelle Kunken
CD: Angela Denise, Debra Maltzman
CW: Aaron Rodriquez
As one of the most iconic sneakers in the world, Ked's was ready to catch up with the women wearing them. We completely reinvented the brand putting females first in a bold, empowering campaign.
We launched the Ladies First campaign in a series of print ads starring leading lady Taylor Swift, paired with statement-making headlines. We also commissioned young females artists to create the backdrop for our campaign and promoted their talents on our social media channels.
We got a ton of press for and were featured in publications like AdWeek, Women's Wear Daily, and Fortune.
As one of the most iconic sneakers in the world, Ked's was ready to catch up with the women wearing them. We completely reinvented the brand putting females first in a bold, empowering campaign.
We launched the Ladies First campaign in a series of print ads starring leading lady Taylor Swift, paired with statement-making headlines. We also commissioned young females artists to create the backdrop for our campaign and promoted their talents on our social media channels.
We got a ton of press for and were featured in publications like AdWeek, Women's Wear Daily, and Fortune.
As one of the most iconic sneakers in the world, Ked's was ready to catch up with the women wearing them. We completely reinvented the brand putting females first in a bold, empowering campaign.
We launched the Ladies First campaign in a series of print ads starring leading lady Taylor Swift, paired with statement-making headlines. We also commissioned young females artists to create the backdrop for our campaign and promoted their talents on our social media channels.
We got a ton of press for and were featured in publications like AdWeek, Women's Wear Daily, and Fortune.
As one of the most iconic sneakers in the world, Ked's was ready to catch up with the women wearing them. We completely reinvented the brand putting females first in a bold, empowering campaign.
We launched the Ladies First campaign in a series of print ads starring leading lady Taylor Swift, paired with statement-making headlines. We also commissioned young females artists to create the backdrop for our campaign and promoted their talents on our social media channels.
We got a ton of press for and were featured in publications like AdWeek, Women's Wear Daily, and Fortune.
As one of the most iconic sneakers in the world, Ked's was ready to catch up with the women wearing them. We completely reinvented the brand putting females first in a bold, empowering campaign.
We launched the Ladies First campaign in a series of print ads starring leading lady Taylor Swift, paired with statement-making headlines. We also commissioned young females artists to create the backdrop for our campaign and promoted their talents on our social media channels.
We got a ton of press for and were featured in publications like AdWeek, Women's Wear Daily, and Fortune.
Jen Donatelli Richardson ©2023