Starting in the UK, the Nº7 brand was getting ready to launch in the US. We overhauled their social media channel to be sophisticated and disruptive to the category and noticed that beauty brands work very hard on shaming the aging process by either denying it or avoiding it. Everything out there is anti-wrinkles, anti-aging, and basically anti-being-yourself at any age.

Our audience was 35+, so the challenge was to treat these women like the grown-up, multifaceted women they are - not anti-aging, but ready at age. Never showing off, but showing up for anything and everything. 

We created the skintionary, a way of decoding aging with the help of skincare products that enhance real beauty.

Starting in the UK, the Nº7 brand was getting ready to launch in the US. We overhauled their social media channel to be sophisticated and disruptive to the category and noticed that beauty brands work very hard on shaming the aging process by either denying it or avoiding it. Everything out there is anti-wrinkle, anti-aging, and basically anti-being-yourself at any age.

Our audience was 35+, so the challenge was to treat these women like the grown-up, multifaceted women they are - not anti-aging, but ready at age. Never showing off, but showing up for anything and everything. 

We created the skintionary, a way of decoding aging with the help of skincare products that enhance real beauty.

Starting in the UK, the Nº7 brand was getting ready to launch in the US. We overhauled their social media channel to be sophisticated and disruptive to the category and noticed that beauty brands work very hard on shaming the aging process by either denying it or avoiding it. Everything out there is anti-wrinkles, anti-aging, and basically anti-being-yourself at any age.

Our audience was 35+, so the challenge was to treat these women like the grown-up, multifaceted women they are - not anti-aging, but ready at age. Never showing off, but showing up for anything and everything. 

We created the skintionary, a way of decoding aging with the help of skincare products that enhance real beauty.

Starting in the UK, the Nº7 brand was getting ready to launch in the US. We overhauled their social media channel to be sophisticated and disruptive to the category and noticed that beauty brands work very hard on shaming the aging process by either denying it or avoiding it. Everything out there is anti-wrinkles, anti-aging, and basically anti-being-yourself at any age.

Our audience was 35+, so the challenge was to treat these women like the grown-up, multifaceted women they are - not anti-aging, but ready at age. Never showing off, but showing up for anything and everything. 

We created the skintionary, a way of decoding aging with the help of skincare products that enhance real beauty.

Starting in the UK, the Nº7 brand was getting ready to launch in the US. We overhauled their social media channel to be sophisticated and disruptive to the category and noticed that beauty brands work very hard on shaming the aging process by either denying it or avoiding it. Everything out there is anti-wrinkles, anti-aging, and basically anti-being-yourself at any age.

Our audience was 35+, so the challenge was to treat these women like the grown-up, multifaceted women they are - not anti-aging, but ready at age. Never showing off, but showing up for anything and everything. 

We created the skintionary, a way of decoding aging with the help of skincare products that enhance real beauty.