Verizon MyPlan

Role: Creative Direction
Agency: Ogilvy
Director: Mike Warzin
Photographer: Micah Carter
ECD: Doug Fallon, Steve Fogel 

Verizon MyPlan puts customers in control, allowing them to customize their plan to perfectly fit their lives. We brought this concept to life through a comprehensive TVC, retail and out-of-home campaign, leveraging a diverse media mix across digital and static formats. From high-impact billboards along the 101 to prominent placements in New York City, the campaign achieved significant visibility. I collaborated closely with the design team at Pentagram to develop and implement a cohesive design system.

Jen Donatelli Richardson ©2026